MasterCraft Merchandise

E-Commerce Product Photography

Custom Product Photography

For more than 20 years, Fabritech has been a leader in the apparel industry. They provide on-demand private label apparel & accessories to their clients. MasterCraft – the most-awarded ski, wake and surf boat manufacturer in the world – being one of them. MasterCraft has hand-built its legacy through an unwavering dedication to premium craftsmanship. Their line of apparel and merchandise is no different, which is why they choose to work with Fabritech.

Fabritech required new PDP – product display page – photography for MasterCraft’s 2022 merchandise. We sat down with the Fabritech team to better understand their goals and expectations during our initial exploratory conversations. We laid the groundwork of the plan during those meetings, then built out a production plan based on their needs and budget.

We captured photography for more than 100 products, resulting in 600+ images over three days. We tagged and cataloged each image with relevant keyword metadata based on product SKU, color, type, gender and more. This allows the Fabritech team to filter and find what they need quickly.







On-Demand Production

Fabritech provides full service DTG printing, dye sublimation, on-demand production, and even drop shipping capabilities – meaning they can handle the entire merchandise and apparel process from development to delivery.

Many of the product images we captured were meant to be “blank templates” (apparel with no designs on them). These blank product images allow Fabritech’s designers to quickly add and test designs based on consumer demand.


Unique Products




Total Man Hours

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